Aviva is committed to Sustainability and wanted to raise awareness among its employees.
Involving employees is essential to ensure the credibility of CSR initiatives. It is also a way to improve their well-being at work and sense of belonging. Moreover, the insurance company wanted to go further in its environmental strategy after certifying its headquarters in Bois-Colombes in HQE® Exploitation. With ekodev, Aviva engaged in this two-pronged project to commit to the environment and to raise awareness and decided to set up three hives on its rooftops.
ekodev brought employees together and arose their curiosity with conferences on climate, energy and biodiversity issues and fairtrade breakfasts. Aviva France employees were connected through this project in the “Bee Api’!” community. They took part in introductions to beekeeping as well as harvesting and potting the honey. In this way, they get an idea of what sustainable development in action is. This approach was successful and ekodev expanded its mission to regional agencies in Rouen and Le Mans.