When Coty wanted to engage its Parisian headquarters in a CSR approach, it started with an awareness campaign.

First of all, it was important to find a group of motivated employees who would become Sustainable Development ambassadors in their core business. These eco-volunteers defined an action plan and shared good practices on other sites, which produced an inspiring reaction from their colleagues. This bottom-up philosophy is essential to efficient change management. It is also useful to convince managing directors to integrate CSR into the company’s values.

ekodev introduced employees from a luxury company to CSR and especially to water and waste management issues. Coty chose a light approach and aroused their curiosity through art. ekodev collected plastic bottles over 3 weeks in large basketball nets in the entrance hall. ekodev organised an art happening: Art&Co artists created the company’s Christmas tree out of these water bottles. Thanks to this event, employees were aware of how much waste they generate and were remindedthat plastics can have a second life. After the event, ambassadors set up recycling bins and monitored the rate of use. Employees were immediately involved and the rate reached 30%. ekodev and eco-volunteers organised another awareness campaign on World Water Day, which was a success since the rate reached 60%. We did it: new behaviours have been developed! To be continued…