Coty 2
Coty When a cosmetic giant encourages its employees to take care of the planet

When Coty wanted to engage its Parisian headquarters in a CSR approach, it started with an awareness campaign.

First of all, it was important to find a group of motivated employees who would become Sustainable Development ambassadors in their core business. These eco-volunteers defined an action plan and shared good practices on other sites, which produced an inspiring reaction from their colleagues. This bottom-up philosophy is essential to efficient change management. It is also useful to convince managing directors to integrate CSR into the company’s values.

ekodev introduced employees from a luxury company to CSR and especially to water and waste management issues. Coty chose a light approach and aroused their curiosity through art. ekodev collected plastic bottles over 3 weeks in large basketball nets in the entrance hall. ekodev organised an art happening: Art&Co artists created the company’s Christmas tree out of these water bottles. Thanks to this event, employees were aware of how much waste they generate and were remindedthat plastics can have a second life. After the event, ambassadors set up recycling bins and monitored the rate of use. Employees were immediately involved and the rate reached 30%. ekodev and eco-volunteers organised another awareness campaign on World Water Day, which was a success since the rate reached 60%. We did it: new behaviours have been developed! To be continued…


Coty is one of Beauty market leaders with famous brands of perfume, makeup and skin care products.
130 countries
10,000 employees
4,6 billion dollar turnover

ekodev projects for this client
Nathalie Perroquin,
Vice-president of Corporate Social Responsibility 

I want to create an inspirational network of volunteer Sustainable Development ambassadors based across all our sites.

Thanks to events organised in Paris by ekodev, we raised awareness among our employees and fostered innovation for CSR. ekodev’s original ideas surprised employees and brought their attention to recycling challenges to make them change their behaviours.

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