Sandrine Guyot, in charge of sustainability in Paris EcoTrail®, met ekodev to strengthen its approach thanks to new concrete action. Together, they decided to measure the trail’s carbon footprint and discover its environmental impacts, which was a key first step to implementing new initiatives.
ekodev is still Paris EcoTrail®’s partner and has measured its carbon footprint 3 years in a row. With the association’s consultant for sustainability, Mairie de Paris and other stakeholders such as Syctom (Paris agency for household waste), ekodev reflects on the protection of natural areas and waste management. ekodev raises runners’ awareness of various initiatives which have already been implemented: carpooling with BlaBlaCar, responsible water and energy management, a programme to protect forests with WWF…