Leroy Merlin is mainly located out of towns. Customers are forced to drive to stores.
The company wanted to reduce its carbon footprint and give all its customers and employees access to mobility.
It is both a social and environmental issue and Leroy Merlin turned to ekodev, exclusive partner of BlaBlaCar, leader in carpooling.
ekodev implemented a customised carpooling system to provide for an alternative to individual car use. Leroy Merlin encouraged its customers and employees to share cars so that they all reduce travel expenses and their impact on the environment. Leroy Merlin promoted above all a friendly mode of transport. ekodev organised regular events to underline the importance of sustainable mobility. It also trained employees in eco-driving. Trained drivers were delighted to learn the secrets of a safe and economical way to drive.