Solocal Group is aware of the environmental challenges created by its digital transformation, hence its strategy to reduce its greenhouse gas emissions and to manage waste electrical and electronical equipment (“WEEE”). To continue with its commitment to sustainable development, the Group turned to ekodev, the sustainability consulting and services firm, to raise employee awareness of these issues.
ekodev organised Environment Day and has a simple and inclusive approach. The programme included: a fair trade breakfast, an exhibition on biodiversity and a stand on bee protection. ekodev also exhibited a piece of ‘green art’ using electronic waste. On each topic, a communication kit explained the link between Solocal Group’s activity and its CSR strategy. The art happening is a way to remind employees that digital data produces waste that can harm the environment and it introduces them to eco-design challenges.
Three months later, Solocal Group employees in Bordeaux, Rennes, Roubaix, Sèvres and Lille were invited to discover sustainable transport modes during Mobility week, from September 9th to 16th, 2014. They had the opportunity to try ecodriving simulators and electric bicycles.